INSEAD professor Andrew Stephen on viral marketing

Added
Fri 18 Sep 2009 07:09 PM
Downloads
EMAIL
   
To:
From:
Name:
 
EMBED
   
Code:
Link:
    
video_thumbnail_sampleINSEAD professor Michael Jarrett on leadership
Why do 50 percent of leaders fail? INSEAD professor Michael Jarrett postulates a "bright side" and a "dark side" to every manager.
video_thumbnail_sampleINSEAD professor Manfred Kets de Vries on leadership
Executive training may not make a leader out of a follower, but it certainly can make a promising leader better... provided he's willing to put in the effort and take a good long look into his soul.
video_thumbnail_sampleINSEAD professor Soumitra Dutta on the 2012 Global Information Technology Report
When the INSEAD/WEF Global Information Technology Report was created 11 years ago, the countries with the most fixed-line telephones were the best-connected in the world. Today, it's a much different story.

video_thumbnail_sampleAsia campus visionaries: 10 years on
INSEAD is celebrating the 10th anniversary of its Asia campus in Singapore. At the recent Leadership Summit in Asia, the school paid tribute to the pioneers and visionaries who had championed the project.
video_thumbnail_sampleGabriel Hawawini on the 10th anniversary of INSEAD's Asia Campus
Ten years ago, INSEAD opened a campus in Asia and became the first business school to have two fully-fledged campuses with permanent faculty -- one in Europe, the other in Asia.

video_thumbnail_sampleINSEAD professor Michael Jarrett on leadership
Why do 50 percent of leaders fail? INSEAD professor Michael Jarrett postulates a "bright side" and a "dark side" to every manager.
video_thumbnail_sampleINSEAD professor Manfred Kets de Vries on leadership
Executive training may not make a leader out of a follower, but it certainly can make a promising leader better... provided he's willing to put in the effort and take a good long look into his soul.
video_thumbnail_sampleNikos Kardassis, CEO of Jet Airways, on strategy
Rapid economic growth and an increasing demand for travel should make it easy to make money in the airline business in India. But it's not. One private company explains how it's navigating through the clouds.

video_thumbnail_sampleINSEAD professor Hal Gregersen on the Innovator's DNA
New research by INSEAD Professor Hal Gregersen sheds light on the innovation process and how firms can tap into it to raise their performance and their share price.
video_thumbnail_sampleInnovator's DNA: Some are born, others can learn
Some people are born innovators. Others can become innovators, providing they follow some simple guidelines. That's the thesis of 'The Innovator's DNA', just published by Harvard Business Review Press, by Hal Gregersen, INSEAD Senior Affiliate Professor o
video_thumbnail_sampleINSEAD professors Karan Girotra and Serguei Netessine on innovating business models
Business models help support strategic goals, but too often executives don't inject them with the necessary dose of creativity to bring about real success, according to new research by two INSEAD professors.

video_thumbnail_sampleINSEAD professor Soumitra Dutta on the 2012 Global Information Technology Report
When the INSEAD/WEF Global Information Technology Report was created 11 years ago, the countries with the most fixed-line telephones were the best-connected in the world. Today, it's a much different story.
video_thumbnail_sampleINSEAD professor Miguel Lobo on mistakes businesses make
To err is human but how often do we get it wrong? More often than we realise, according to new research, and the biggest mistake corporations make is not being prepared.
video_thumbnail_sampleJames Kang of the Infocomm Development Authority of Singapore on ICT in Singapore
Singapore trails Sweden in the 2012 rankings of networked economies published by the Global Information Technology Report. With its robust infrastructure, healthy fundamentals and a progressive government, what's keeping Singapore from taking the top spot

video_thumbnail_sampleSarah Mavrinac, Founder of Singapore-based Aidha, on sustainable micro businesses
Founder and director of Singapore-based Aidha talks to INSEAD Knowledge about helping domestic workers launch their own business and educating thousands more with financial education to take control over their lives.
video_thumbnail_sampleBrigitte Stalder-Olsen, head of logistics at the Red Cross, on humanitarian logistics
Violent attacks against aid workers has tripled in the last decade. How is the humanitarian logistics industry coping with this?
video_thumbnail_sampleLouise Bloom, project manager at Oxfam, on humanitarian logistics
Shortly after the 2004 tsunami, Oxfam International launched a software initiative with other relief organisations, called the HELIOS Project, to improve supply chain management. What role can technology play in humanitarian response?
video_thumbnail_sampleAlistair Buchanan, Group CEO of the U.K. energy regulator OFGEM, on energy security
Can the UK government's electricity market reform package do enough to ensure a free flow of investment in the energy industry so that Britain will have enough power and meet its carbon reduction targets within the next ten years?
video_thumbnail_sampleMichael Liebreich, chief executive of Bloomberg New Energy Finance, on clean energy
In 2011, US$260 billion was invested worldwide in clean energy. How is the investment landscape for clean energy changing?
video_thumbnail_sampleGraham Van't Hof, U.K. chairman of Shell, on energy security in the UK
The Shell view is that the world is going to need 50 percent more energy in 2050 and is going to have to find that with 50 percent less carbon emissions than we've got today. Where are the solutions?

video_thumbnail_sampleINSEAD adjunct professor Timothy Bovard on entrepreneurship
There's more than one way to become an entrepreneur: instead of starting your own company, you can go out and buy one.
video_thumbnail_sampleINSEAD alum Sameer Hajee on entrepreneurship awards and grants
Grants are a vital part of early capital-raising for many social enterprises. But can the distraction in competing for these awards affect the development of the business?
video_thumbnail_sampleINSEAD professor Stephen Mezias on networking for entrepreneurs
Can sharing an idea help take it from the drawing board to the marketplace? Talk may cost nothing but new research indicates it gives an entrepreneur a better chance of success.


video_thumbnail_sampleINSEAD professor Pierre Chandon on conspicuous consumption
You'd think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the "have-nots" try to keep up with the Jones." But new marketing consumer research sh
video_thumbnail_sampleAngelica Cheung, China Vogue Editor, on the Chinese luxury consumer
China's booming luxury goods market means even the fashion industry's flagship publication is working flat out to keep pace.
video_thumbnail_sampleINSEAD Professor Andrew Stephen on word-of-mouth marketing
Most start-up companies allocate a hefty budget for advertising and marketing at the beginning, especially when they have lofty goals of capturing market share. But an Indian online travel start-up has proven the unthinkable: you can do it all by word-of-

video_thumbnail_sampleAndré-Michel Ballester, CEO of the Sorin Group, on business strategy
How one CEO took part of a huge Italian industrial complex and turned it into a high-tech healthcare company…
video_thumbnail_sampleRoopak Saluja, Managing Director of Bang Bang Films, on strategy
Move over, Bollywood. One startup advertising agency is out to hire your directors…
video_thumbnail_sampleNikos Kardassis, CEO of Jet Airways, on strategy
Rapid economic growth and an increasing demand for travel should make it easy to make money in the airline business in India. But it's not. One private company explains how it's navigating through the clouds.

video_thumbnail_sampleINSEAD professor Jean Dermine on banking regulation
Indebtedness is both a consumer and a financial industry problem. Regulatory bodies think more banking regulations will fix the problem. INSEAD Professor of Banking and Finance Jean Dermine is not so sure.
video_thumbnail_sampleIftikhar Ali Syed of Dubai's Bin Zayed Group on investing in emerging markets
Spectacular growth, cheap labour, abundant natural resources, pent-up consumer demand – emerging markets have it all! But there is a downside. Iftikhar Ali Syed, group finance director for Dubai's Bin Zayed Group, shares his views with INSEAD Knowledge.
video_thumbnail_sampleDr. Ulrich Guntram, global CEO of AXA ART, on art insurance, and investment and challenges in the art market
With investors turning to art as a place to park their money hoping for high returns, behind-the-scenes, one corporate CEO is keeping tabs on the risks vs. rewards of art as an asset and what it takes to keep the formula from falling apart.